Getting Found Locally — Google Business Profile, Maps & Reviews

Taught by Pip

Ahoy — I'm Pip, your lighthouse keeper. For years my job has been simple: make sure the right ships find the right harbor in the dark. This course does the same for your business. When someone nearby pulls out their phone and searches for what you sell, I want your light to be the one they see.

You don't need a marketing degree or a single technical bone in your body. Most of what wins local customers is free, lives on Google, and takes minutes a week once it's set up. The trouble is nobody ever showed you the map. So we'll fix that — together, in plain English.

My method is steady: each lesson explains one real thing, gives you a picture to hang it on, and ends with one small step you can do today. Nine short lessons. No fluff, no jargon, no "it depends" without telling you what it depends on.

By the end you'll have a Google presence that works for you while you sleep — and the confidence to keep it that way. 🔦

1. Why "Near Me" Is the Most Valuable Search There Is Free previewWhen someone searches for a business nearby, they are usually ready to buy today — and showing up at that moment is the cheapest, highest-intent marketing you will ever do.
2. Claim Your Google Business Profile (The One That's Probably Already There) Free previewGoogle may have already created a listing for your business — here is how to find it, prove it's yours, and take control of it for free.
3. Fill Every Field — A Complete Profile Quietly Beats a Half-Empty One Free previewGoogle rewards profiles that answer a customer's every question, and so do customers — here is exactly which fields to fill and why each one earns you business.
4. Photos That Win Customers (Before You Say a Word) Free previewPeople decide whether to trust you in seconds, and your photos do most of the talking — here is what to shoot, how often, and the simple shots that beat a fancy camera.
5. Getting Reviews the Honest Way (And Never Buying a Single One) Free previewReviews are the modern word-of-mouth that decides who gets chosen — here is how to earn a steady stream of real ones, the right way, without ever breaking the rules.
6. Responding to Every Review — Especially the Ones That Sting Free previewYour reply isn't really for the angry customer; it's for the hundred future customers reading over their shoulder — here is how to answer well, even when it's unfair.
7. Google Posts & Staying Active — The Free Feature Almost Nobody Uses Free previewYour profile has a built-in mini-billboard you can update anytime for free — here is how Posts, offers, and events keep you fresh, visible, and one step ahead of quieter competitors.
8. How Google Decides Who Ranks First Locally (In Plain English) Free previewGoogle's local ranking really comes down to three plain ideas — relevance, distance, and prominence — and once you see them, every step in this course suddenly makes sense.
9. Your Simple Monthly Routine (And Where to Sail Next) Free previewA short, repeatable checklist keeps your local presence working for years — and once the basics run themselves, here is how to grow without adding hours to your week.