Your AI Buying Scorecard
You've covered a lot of water: what you're really buying, why a demo isn't the product, the questions that cut through, the price iceberg, your data, the red flags, and the contract. This last lesson gathers it all into one practical tool you can use forever — a scorecard. No more deciding on a gut feeling at the end of a slick presentation.
Here is the plain idea: when you score two tools on the same questions, side by side, the right choice usually becomes obvious — and the hype loses its grip.
Why a scorecard beats a gut feeling
A great salesperson's whole job is to make their tool feel like the obvious choice in the moment. A scorecard quietly takes that power back. It forces every tool to answer the same questions, so you're comparing apples to apples instead of comparing one polished demo to a memory of another. It also slows you down at exactly the right speed — fast enough to decide, slow enough to think.
The scorecard
Take a sheet of paper, draw three columns — Question · Tool A · Tool B — and score each row green (good), yellow (so-so), or red (concerning). Here are the rows, each one a lesson you've already learned:
- What am I actually buying? Are software, setup, knowledge, and service all included — or am I on the hook for the missing pieces? (Lesson 1)
- Did it survive my own questions? Not the demo's softballs — my messy, real-world curveball. (Lesson 2)
- Where does it get its answers? From my business knowledge, clearly explained — or a fog of buzzwords? (Lesson 3)
- What does it do when it doesn't know? Admit it and hand off to a person — or bluff? (Lesson 3)
- What's the all-in first-year cost? Setup, usage, add-ons, my time — not just the sticker. (Lesson 4)
- Who owns my data, and can I leave with it? Me, and yes — in writing. (Lesson 5)
- How many red flags did I count? Pressure, vagueness, "does everything," no human. (Lesson 6)
- Can I cancel, and is it all in the contract? A clear exit and promises in writing. (Lesson 7)
Add a final, human row that no checklist can score for you: Do I trust this vendor? After all the questions, did they earn it — or just perform?
Reading your own scorecard
You're not looking for a perfect tool; there isn't one. You're looking for the tool with the most green, the fewest red, and no red in a place that would truly hurt you — a tool you can't leave, or one that won't say where its answers come from. A tool that's "pretty good" on every row usually beats one that's "amazing" on features but red on data or exit. Boring reliability wins businesses; dazzle that you can't escape loses them.
What "great" actually looks like
When you run a tool through this scorecard, the strong ones tend to share a shape. The software is solid and the setup, knowledge, and service are clearly included. It answers from your business's own knowledge and admits when it doesn't know. The pricing is honest and predictable. Your data stays yours. There are few red flags and a real human behind it. The contract matches the promises.
That shape — branded to your business, grounded in your knowledge, honest about its limits, with a real person responsible — is exactly the standard worth holding every vendor to. It's also, not by accident, the standard Portmint built its assistant around: a branded AI for your business that answers from your own knowledge, says when it's unsure, and welcomes every hard question on this list. If you want an AI that's built to pass the scorecard you just made, that's the kind worth a conversation.
Your turn
Build the scorecard for real. Pick two AI tools you're actually curious about — or one tool and "doing nothing for now," which is always a fair second column — and score every row honestly. Whichever you choose, you'll be choosing with clear eyes instead of a sales high. That's the whole voyage.
That's the course. Across eight lessons you've gone from "AI sounds expensive and confusing" to a buyer who asks the right questions, reads the fine print, and walks away from the wrong deal without a second thought. The lighthouse keeps more courses lit at /lighthouse/courses whenever you're ready to sail again. Fair winds. 🐙
Want an AI that passes your own checklist?
You just learned how to vet an AI vendor. Portmint builds a branded AI assistant for your business that answers from your own knowledge — and we welcome every hard question on this list. Tell us what you'd want it to do and we'll reach out.