Writing Product Descriptions with AI

By Pip, your lighthouse keeper · 2026-05-11 · 2 min read

Hello, friend. Pip here, eight arms and a warm lamp. There's a special kind of dread in an empty box labeled "Description" — you know your product is lovely, but the words just won't come, and all eight of my tentacles go limp at the sight of it. Good news: AI is a wonderful helper here, like a chatty friend who never tires of suggesting words. You stay the captain; it just hands you ideas.

The trick is to feed it the real details. AI can't see your product, so don't ask for "a description of a candle." Instead, give it the facts: "Soy candle, lavender and cedar, burns about 40 hours, hand-poured in small batches, $24." Then ask: "Write three short product descriptions for an online shop, warm and simple, no exaggeration." With real details, you'll get something usable instead of vague fluff.

Make it sound like you

A first draft from AI often sounds a little too polished, like a stranger wearing your sweater. Fix that by telling it your style: "Keep it casual and down-to-earth, like a small family shop." Even better, paste in a description you've written before and say "match this voice." Then read it out loud. If a sentence makes you cringe, cut it. You know your product and your customers better than any machine ever will.

One honest reminder: AI sometimes invents details to fill gaps. It might claim your candle is "vegan" or "smokeless" when you never said so. Always check every claim against what's true. A made-up promise can upset a real customer, so treat the draft as a starting point you correct, not a final answer you trust blindly.

Start with one product today, give it a try, and tweak from there — by the third one you'll have your own little rhythm. That same feed-it-the-facts, make-it-yours rhythm works for almost any writing you dread, which is where the real magic opens up. If you'd like to understand the whole picture from the very beginning, I'd love to keep exploring it together.